Daily Archives: April 23, 2012

Let’s wrap this up

Creative without strategy is called “art.” Creative with strategy is called “advertising.” … Jef I. Richards

In the rough and tumble, cut-throat world of business, getting recognized is half the battle. Over the past year or so I have been toiling away on that. I’ve created this humble blog you are so generously reading. I have started to become a sponsor of some of the local car shows and cruise ins. And I have been fortunate … business has been steadily growing.

Now I am adding another arrow to my advertising quiver. My shop truck, a very nice but nearly invisible Toyota Tundra, is no longer quite so nondescript. A splash of color, some graphics, a small lift and a standout wheel and tire package, and my shop truck has become a rolling bill-board.

I have had the JMC AutoworX 1960 Karmann Ghia for some time now, but I can’t always take it around to show it off. Take today for example. Cold and wet … not the best weather for driving a car with no top. But now, even with the Ghia ensconced in the garage, the message is still going out.

The first picture shows the truck before the transformation. A great truck to be sure, but it is lost in a sea of other vehicles on the road. The next three photos show the truck as it stands today. Not quite so easy to miss now, eh?

The graphic shows a typical auto painters paint gun spraying down the side of the truck in electric blue bands. Behind the blue is a honeycomb pattern over a black high-tech looking background. Overlaying all that is my logo, a bit about what I do, and around back is the website. I even through in a QR code just to show how hip I am.

The truck came out better than I imagined it would … but I think I might have to give up my aspirations to be a bank robber. My get away vehicle … it won’t be hard to remember now.

I hope.

%d bloggers like this: