Let’s wrap this up

Creative without strategy is called “art.” Creative with strategy is called “advertising.” … Jef I. Richards

In the rough and tumble, cut-throat world of business, getting recognized is half the battle. Over the past year or so I have been toiling away on that. I’ve created this humble blog you are so generously reading. I have started to become a sponsor of some of the local car shows and cruise ins. And I have been fortunate … business has been steadily growing.

Now I am adding another arrow to my advertising quiver. My shop truck, a very nice but nearly invisible Toyota Tundra, is no longer quite so nondescript. A splash of color, some graphics, a small lift and a standout wheel and tire package, and my shop truck has become a rolling bill-board.

I have had the JMC AutoworX 1960 Karmann Ghia for some time now, but I can’t always take it around to show it off. Take today for example. Cold and wet … not the best weather for driving a car with no top. But now, even with the Ghia ensconced in the garage, the message is still going out.

The first picture shows the truck before the transformation. A great truck to be sure, but it is lost in a sea of other vehicles on the road. The next three photos show the truck as it stands today. Not quite so easy to miss now, eh?

The graphic shows a typical auto painters paint gun spraying down the side of the truck in electric blue bands. Behind the blue is a honeycomb pattern over a black high-tech looking background. Overlaying all that is my logo, a bit about what I do, and around back is the website. I even through in a QR code just to show how hip I am.

The truck came out better than I imagined it would … but I think I might have to give up my aspirations to be a bank robber. My get away vehicle … it won’t be hard to remember now.

I hope.

Posted on April 23, 2012, in Shameless Commerce. Bookmark the permalink. 2 Comments.

  1. Jonathan,

    Good looking truck, but I’m not entirely clear, what is it you do again?

    Just kidding. The wrap looks great. I’m glad to see you are giving up on the bank robbing idea. If you are in jail, who would paint my El Camino?

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